DREAMERS – Brändide loomine ja arendus

HELLO, I AM
KATRIN KULL

MY EXPERTISE

Branding

A brand exists in people’s minds. Therefore, creating and developing brands actually means creating the conditions for a brand to be born and to grow. Graphic design, product and service design, web design, and advertising messages across various channels are the basis on which people perceive a brand. The task of brand developers is to be present everywhere with the right and consistent messages. Read more about what I think about brands.

Adevertising and Design

Design is the organization of thoughts, actions, things, and environments. The result of good design always makes something clearer, more understandable, and often more desirable because of it. Product design, service design, web design, graphic design, the creation of logos and environments – the creation of excellent solutions in all these areas begins with clear goal-setting and strategy. What is good design?

Communication Strategies

Advertising, PR, sales promotion, web marketing, social media presence – these are just a few channels where people encounter brands and services. A good strategist considers the specific characteristics of all channels to make the brand’s message stand out and to do so with optimal investment. Read more about how to plan communication optimally.

Circular Economy and Corporate Social Responsibility

My approach to green topics is based on finding balance and harmony. It is possible to find a balance between the natural environment, economic growth, and social well-being. Start, for example, by calculating your company’s footprint or conducting an environmental audit.

AGENCY

Dreamers’ experienced and dedicated team has been at the service of your brand, organization, and business since 2002. With our core team, we offer strategy creation, service design, graphic design, video editing, and content creation. Together with our partners, we cover the full spectrum of communication services, from web solutions, advertising concepts, and logos to the production of advertising videos and environmental design.

ABOUT ME

Product designer

I have been working in the field of advertising and design since 1995, and since 2002 as the head of communication agency Dreamers. During this time, I have worked with companies of various sizes and from different fields, both from Estonia and abroad. Many client relationships have developed into decade-long partnerships. Why? Read more.

I earned my Master's degree in business administration from Tallinn University of Technology, specializing in marketing and economics. I started writing my doctoral thesis on the marketing of banking services. I hope to complete it during this century☺
In addition to marketing, my other interest and specialty is green topics: sustainable development, circular economy, and responsible business.

On a daily basis, I manage the agency Dreamers and its projects as needed, create communication strategies, and implement them. However, I also write texts and serve as the creative director of advertising campaigns. Additionally, I prepare analyses, such as those on green topics. I am also a member of broader project-based teams for various large endeavors and campaigns. I can oversee the procurement of communication services on behalf of a company or organization, preparing briefs and marketing plans, selecting partners, and monitoring the execution of work. Read more about what I believe is needed for the successful implementation of communication projects.

Manager of Great Projects

2020-2021
"Study of the current state, future potential, and necessary measures of the Estonian circular economy and waste sector 2021" as a circular construction expert in the research group (commissioned by the Ministry of the Environment)
2011-2012
Communication expert for the Science Year 2011/12 (commissioned by the Ministry of Education and the Archimedes Foundation)
2010
Project manager for the creation of The National Institute of Health Development healthinfo.ee portal and social network (commissioned by The National Institute of Health Development)
2008-2009
Advertising manager for The Year of Innovation 2009 (commissioned by Enterprise Estonia and the Ministry of Economic Affairs and Communications)

Expert, consultant and board member

Marketing Expert for Local Food in Northern Estonia since 2017 (implemented by LEADER action groups in Northern Estonia)
Marketing Expert for the "Sustainable Entrepreneurship in Countryside" Project 2016-2021 (implemented by LEADER action groups in Estonia)
Member of the TeaMe Program Council for the Popularization of Natural and Technical Sciences 2009-2013 (implemented by the Ministry of Education and Research and Archimedes)
Member of the National Curriculum Council for Design Vocational Education since 2009, Member of the Designer Qualification Standard Working Group since 2016
Board Member of the Estonian Association of Advertising Agencies 2007-2008

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OÜ Dreamers, Vabaõhukooli 70, 12015 Tallinn

Ph +372 5092108

katrin@dreamers.ee

HELLO, I AM KATRIN KULL